Sfäär – completely unique
”It certainly doesn’t fit here,” were the first unanimous comments right after Sfäär had been opened. Since written words have no intonation, is one supposed to understand that the place is a failure?
On the contrary. To this day, very few of such eateries-stores could be seen in New York and London, the nearest place would perhaps have been Copenhagen. But as mentioned above - Tallinn is growing. If not by population then by the way of thinking.
Sfäär is the first eatery in Estonia that does more communicating with its customers through Facebook than through the menu card. But the food and the goods are real, not virtual. And other eateries have to admit that there is now a new reality of communicating with the customers that has to be accepted if one wishes to compete with Sfäär.
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